Needham first shared the photo after he took it in August 2014, then posted it online again on Dec. 17, 2016, when it went viral.

“Business, done right, can create lasting social value,” said Needham. “I saw Trump towering over the homeless, the children sleeping on cardboard on the street, and I was reminded of the ways in which our economic system can be painfully exclusive and unfair.”

Here’s a higher resolution photo of the billboard Needham sent HuffPost:

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