Some mornings, do you just feel like crying when you think about all the work it takes to “put your face on”?
We feel you.
Keeping up with expected appearance standards day after day can take its toll — on your time, bank account, and mental health.
And while some might say — then why not just go au natural? — it’s sadly not always that simple.
We decided to address that that reality head on, showing it’s actually totally normal for women to feel pressure to wear makeup — because it concretely affects the way society treats them. This is only all the more challenging for women of color in a culture that worships a Eurocentric beauty ideal.
If you feel absolutely no pressure to wear makeup and just do it for self-expression, power to you. Maybe you find a thrill in a bold red lip.
But if you pull yourself out of bed at 6 a.m. each day, desperately wishing you could spend the next hour sleeping instead of bathing your skin in chemicals so that people believe you have your act together — this video’s for you.
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