Why Professional Organizations Are the Next Big Frontier for Publishers

A resurgence of one platform is already solving many publishers’ woes: the B2B membership organization. Invitation-only B2B membership communities for executives, business owners and the self-employed can enhance a publisher’s brand perception among consumers without competing for its resources by offering members 360-degree benefits such as on-demand knowledge sharing, publishing opportunities, volume discounts on business services and VIP events – all of which the publisher can curate through third-party providers, allowing for high margins and low overhead.

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