Twitter ignites when a cultural zeitgeist takes hold. It remains the only social network where you can read firsthand what influencers, news outlets, and bloggers are saying, in real time. Take the Taylor Swift and Kimye feud, for example. Twitter was the place fans (and shade throwers alike) logged in to see what the celebs were saying, who was taking sides and how the antics would escalate. On a more serious note – Twitter is now the first place where world crises, breaking news, and high-profile events are covered – with users and journalists alike covering the action, sharing updates and streaming live video.
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