Asked by Scheppach about BOA’s recent experience with addressable TV ads, Deming notes, “I think we’ve really just cracked the surface on it by launching our first campaign there. We’re working on one, possibly two, additional addressable campaigns. It will be in a very similar vein to what we did the first time.”
(VIDEO) Bank Of America Sees More Dynamic Segmentation As Addressable TV Grows added by News89 Team on
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