The New York Times Adds 41,000 New Subscriptions Since Election Day

NEW YORK–(BUSINESS WIRE)–
The New York Times announced today that in the seven-day period since
Election Day, it had a net increase of 41,000 paid subscriptions to its
news products, both print and digital, the largest one-week subscription
increase since the first week of the digital pay model in 2011. This
represents a dramatic rate of growth in new subscriptions when compared
to both the week prior to the Election and the same period one year ago.
Through November 15, The Times has added over 100,000 net new digital
subscriptions so far this quarter.

Readers came to The
New York Times in record numbers for coverage of the 2016 election
results, setting new traffic records on November 8, 9 and 10th.
Over the course of those days, readers spent five times longer than
usual, roughly 12.8 million hours with The Times’s coverage, and this
deep level of engagement translated into new subscriptions.

Mark Thompson, the president and CEO of The New York Times Company,
said, “We’re delighted to see this unprecedented acceleration in the
growth of subscriptions to The New York Times. We see this surge as
further evidence of our ability to attract large numbers of new paying
customers and build a subscription business of great scale.”

Thompson added, “Our newsroom did exceptional work throughout the
campaign and they have continued to provide our readers with penetrating
and comprehensive coverage of the incoming administration. The result
has been record-breaking audiences and tens of thousands of new
subscribers – clear evidence of how much public demand there is for high
quality, deeply reported, independent journalism. We will continue to
deliver that journalism, without fear or favor, to our readers in
America and around the world.”

About The New York Times Company

The New York Times Company is a global media organization dedicated to
enhancing society by creating, collecting and distributing high-quality
news and information. The Company includes The New York Times, NYTimes.com,
and related properties. It is known globally for excellence in its
journalism, and innovation in its print and digital storytelling and its
business model. Follow news about the company at @NYTimesComm.

Source: The New York Times Company

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