It would seem so. To give you an idea, type ‘engineer’ or ‘managing director’ into a search engine and look at the images. You’ll find that the vast majority are of men. The stereotypes work both ways, of course. Type in ‘nurse’ and most of the images will be of women. Although this may simply reflect society as it stands, there is an argument to be made that, intentionally or otherwise, it also reinforces gender stereotyping. Given how influential the internet is on people’s perception of the world – a fact laid bare recently in both Brexit and the US Elections – isn’t there a responsibility among tech giants like Google, Yahoo, Microsoft and Facebook to fight the kind of prejudices that too often see internet users inhabit echo chambers where their own biases are reflected back at them?
It’s a question fraught with moral issues. On the one hand, search engines are automated and simply display the most common searches. It’s also clear that attempts to censor these facts of internet life is equally dubious, not only because it amounts to a denial of the issue, but because it sets a scary precedent, potentially providing a gateway into all kinds of Orwellian thought control.
Nevertheless, the issue is not about to go away, and making people more socially aware of gender bias on the internet is the first step in trying to find a solution. The problem was highlighted brilliantly in a UN campaign in 2013 concerned with women’s rights. It showed women’s faces with their mouths covered by the Google search bar and various auto-complete options, such as ‘women need’ transforming into ‘knowing their place’. It was also effectively publicised up by TED.com editor Emily McManus who, when attempting an internet search to find an English student who taught herself calculus, was asked by Google, ‘Do you mean a student who taught himself calculus?’ McManus’s subsequent screenshot was retweeted thousands of times and became a worldwide news story.
Part of the issue stems from a lack of gender balance in the tech industry itself. Office for National statistics figures from 2014 reveal that in the UK there are 723,000 male compared to 124,000 female professionals in the IT industry. In 2015, according to the companies’ own figures, only 17% of Microsoft’s technical staff were women, while men made up 83% of Google’s engineering staff and 80% of Apple’s technical staff. It’s true that these industries have put various initiatives in place to try to redress this balance, like Google’s ‘Made with Code’ or Microsoft’s ‘Women in tech’, spearheaded by Melinda Gates, but there’s clearly still a long way to go.