Simple in nature but difficult to master, it’s no secret why how-to guides have become some of the most commonly used forms of content in online marketing. The name says it all; your goal here is to instruct a reader on the methodology for a specific goal, whether that’s building something, fixing something, behaving in a certain way, or accomplishing any other action. So why are these simplistic, down-to-earth guides such powerful staples in the content marketer’s arsenal?

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