Yoga guru Ramdev’s Patanjali Ayurved has partnered state-run telecom company BSNL (Bharat Sanchar Nigam Limited) to offer SIM cards. Called “Swadeshi Samriddhi SIM card”, Patanjali’s offering marks the FMCG company’s foray into the country’s highly competitive telecom sector. BSNL on Tuesday shared details of a new plan, called “Patanjali BSN-144”. The state-run telecom company has announced three denominations in which the plan – meant for use with Patanjali’s SIM card – will be available. Patanjali BSN-144 will be available in denominations of Rs. 144, Rs. 792 and Rs. 1,584, BSNL said on microblogging site Twitter.
The SIM, Patanjali Ayurved said, will come with medical insurance and life insurance benefits worth Rs. 2.5 lakh and Rs. 5 lakh respectively.