How One Customer Can Have a Big Impact on a Company’s Online Reputation

However, studies show that both B2B and B2C customers are more likely to share negative experiences than positive ones in person, on social media, and on review sites like Yelp. This is particularly troublesome for businesses because the sites where customers are likely to share their negative experiences tend to rank well in search engines. Because of this, potential customers find the undesirable content early on in their research, marring their first impression of your company.

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