How Gender Equality and Social Business Can Grow the Economy

A Proven Record of Gender Progress
Of course, there are still many people in economics who are skeptical of mixing finance with philanthropy. However, Fuentes has a proven track record in business as well as social awareness, having served at the executive level at a number of major companies in Mexico. “Coming on board as CEO of Omnilife, which is a nutritional supplements company, and Angel√≠ssima, which is a cosmetics line…it was very important for me to advance women,” Fuentes says. “When I took over the administration, there was somewhere around 40% women, 60% men, because it was a direct sales company. When I ended up being the CEO, it was more 70% to 30%, women to men, doing the business of direct sales.”

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