If you could only have five garments hanging in your closet, the perfect shirt would undoubtedly be one of them. But what if there were 12 variations of said shirt? Welcome new label Ammara, a new shirt line launching today. “There are two types of people in the world–the dress people and the separates people. The dress people tend to be safer, they buy something, they put it on and they know it will look put together. The separates people are a bit more adventurous – they put pieces together and try to make the look uniquely their own. I am definitely a separates person,” says founder Ammara Yaqub. “A great top makes the outfit and I love putting together something that is uniquely mine. Not to mention when you sit down at a restaurant all you see is the top – it is the most important part of your outfit!”
The quest for shirt perfection (and constructing an easy to pair, always-looks-good wardrobe) is what inspired designer Ammara Yaqub to launch her new label. A personal fan of the white shirt (and its many iterations), Yaqub set out to design a line that offers a style for every occasion. “I’ve always felt that collections tend to focus on coats, jackets and dresses. When I had a full collection, I found myself doing the same and it has been much more challenging to come up with a very edited collection of interesting and functional tops. However, I’ve found this is exactly what women are looking for. Every woman I know (including myself) has a favorite pair of jeans, a trouser she loves to wear or that one pair of shorts that makes her feel great—and women are always looking for the perfect shirt to pair them with. There are never enough interesting, high quality, well-constructed, au courant styles in the market. The top makes the outfit and an amazing top is the modern woman’s LBD.”
The collection includes ruffled t-shirt styles with cap sleeves, leather options, a classic button down with a sculptural, billowing twist, and an off-the-shoulder shirt with a subtle ruffle in the back. The label’s edge, however, comes from its easily accessible price point. While shirts are made from luxurious fabrics, they’re also sold at an approachable price point. The moral of this story? It’s suddenly easier to find a shirt for almost every occasion.
Read more from Tara from PROFYLES.com, and shop the product at Ammaranyc.com.