Beware of Making Decisions

When companies must make decisions, there are many factors that contribute to the riskiness of the process. If the company is behaviorally young and flexible, and the founder or leader is fully in control, making decisions is not as dangerous as it is later when the company is large and set in its ways. In a relatively small company and behaviorally young, If the leader makes a mistake, s/he can correct it promptly. S/he is close to the action and can identify the mistake and since s/he is in control s/he can take prompt corrective actions. This is not the case in large, multinational companies.

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