In December, Tuesdays and Thursdays see the busiest email traffic, with, unsurprisingly, the two weeks before Christmas showing the highest numbers as last minute sales are pushed out. Throughout the entire fourth quarter, VerticalResponse customers send the fewest emails on Saturday and Sunday – they’re out shopping and partying, and they know their customer are too. However, if you’re feeling brave, consider sending that promotional email on Saturday or Sunday, Harland Clarke found that users viewed 34.5% of emails sent on these days!
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